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Home / Florida Update / Southernmost on the Beach Hotel Expansion Debuts


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Elegant new guestrooms at Southernmost on the Beach feature oceanfront views
Elegant new guestrooms at Southernmost on the Beach feature oceanfront views
Southernmost on the Beach Hotel Expansion Debuts
As of February 2009, a rejuvenated and expanded member of the Southernmost Hotel Collection has arrived in Key West. The grand opening of the upscale 80-room Southernmost on the Beach Hotel addition brings the total guest room count up to 270 at of this oceanfront combination of elegance and old Key West charm. Southernmost on the Beach also brings an all-new experience with all-new amenities such as beachfront or in-room spa services, a fitness center fit for a champion, and the Shores Bar, featuring refreshing ocean views.

The Southernmost on the Beach Hotel enhances this one-of-a-kind collection of four distinctive properties, offering an assortment of styles and price points in one beachfront location. Found among tropical foliage and garden pathways where Key West's colorful Duval Street meets the Atlantic, are the 120-room Southernmost Hotel and La Mer Hotel & Dewey House, Key West’s only AAA Four Diamond-rated oceanfront bed and breakfasts. The collection offers groups a choice of well-appointed accommodations within the hotels and upgraded privacy for VIPs among 19 rooms at La Mer or the Dewey House. Groups can take their choice from upscale elegance, Key West casual or luxurious boutique inns, all in one unique Florida Green Lodging certified setting!

Southernmost on the Beach features spacious rooms featuring private balconies, four-star amenities and a unique island experience. The stylish nautical decor is reminiscent of an exclusive private yacht with oceanfront views. New landscaping enhances a tropical garden walkway that leads to a private beach, where oceanfront group events can be held on Key West shores.

"At Southernmost, we consider ourselves Key West's small meeting specialists," says sales manager Lisa Malcom. "I really believe we have the best product in the best location in Key West, and our guests can literally walk from the ocean to
A garden walkway leads from Southernmost on the Beach to a private beach, ideal for events.
A garden walkway leads from Southernmost on the Beach to a private beach, ideal for events.
Duval Street. Groups can choose just the right fit and not worry about extra costs like resort fees, wireless Internet and parking fees. Added value at no cost includes an on-site activities director who can coordinate group teambuilding, croquet, power-walking, volleyball on the beach and more."

State-of-the-art poolside meeting space totals 640 square feet with full video-conferencing capability, making Southernmost the only Key West property to offer this option to groups and business travelers. Because the video conferencing equipment is permanently installed in the conference room, cost is much lower than rental through an audiovisual company. But that is not all, the new Southernmost on the Beach boasts a new oceanfront open-air pavilion for events with a view. Ideal for small meetings, meal functions, receptions or breaks for groups up to 50, this "outside the box" venue can also serve as an inspiring breakout room.

Event venues are found throughout the collection, from private beach parties to elegant oceanfront dinners and poolside receptions. "The West Lawn," which was transformed during the Southernmost on the Beach expansion, is decorated with swaying hammocks, Adirondack chairs and unobstructed views of the Atlantic Ocean. Intimate functions on the LaMer or Dewey House terrace or at the new Shores Bar and the open-air Southernmost Beach Cafe’ make it all about choice for events by the sea at Southernmost.

"The recent updates have breathed new life into Southernmost on the Beach" says Carrie Babich, director of sales and marketing. "Our guests are able to enjoy a resort-like experience with exceptional service and value in mind. Babich invites groups to "Conch out" in Key West and take advantage of current group values at Southernmost on the Beach Hotel from June through October 2009.

Learn more about Southernmost on the Beach Hotel and special group offers.